Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/339642| Title: | Customer acquisition and retention tools in relationship marketing : annotation to master's thesis / Liuxian Meng ; School of Business of BSU, Department of Marketing; Supervisor: Dudko K. |
| Authors: | Meng, Liuxian |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2025 |
| Publisher: | Minsk : School of Business of BSU |
| Abstract: | The aim of the study is to develop proposals for customer acquisition and retention in Nanning Vocational and Technical University in the context of relationship marketing. |
| Abstract (in another language): | Целью исследования является разработка предложений по привлечению и удержанию клиентов в Наньнинском профессионально-техническом университете в контексте маркетинга отношений. |
| URI: | https://elib.bsu.by/handle/123456789/339642 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Meng Liuxian_annotation.pdf | 89,76 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.