The Influence of Mass Media on the Formation of Consumer Culture: Communication Strategies of Brands : annotation of master's thesis / Zhen Zhiheng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Ekaterina V. Radevich

Issue Date Author Title Subject

Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/332659

Full metadata record

DC Field	Value	Language
dc.contributor.author	Zhen, Zhiheng	-
dc.date.accessioned	2025-07-28T11:36:02Z	-
dc.date.available	2025-07-28T11:36:02Z	-
dc.date.issued	2025-07-31	-
dc.identifier.uri	https://elib.bsu.by/handle/123456789/332659	-
dc.description.abstract	The purpose is to determine media's influence on brand communication strategies in shaping consumer culture.	ru
dc.language.iso	en	ru
dc.publisher	Минск : БГУ	ru
dc.rights	info:eu-repo/semantics/openAccess	ru
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ	ru
dc.title	The Influence of Mass Media on the Formation of Consumer Culture: Communication Strategies of Brands : annotation of master's thesis / Zhen Zhiheng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Ekaterina V. Radevich	ru
dc.title.alternative	Влияние средств массовой информации на формирование культуры потребления: коммуникативные стратегии брендов : аннотация магистерской диссертации / Zhen Zhiheng ; БГУ, философский и социальный факультет, кафедра социальной коммуникации ; науч. рук. Радевич Е.В.	ru
dc.type	annotation	ru
dc.rights.license	CC BY 4.0	ru
Appears in Collections:	Коммуникации. 2025

Files in This Item:

File	Description	Size	Format
ZHEN ZHIHENG ffsn an eng.pdf		295,33 kB	Adobe PDF	View/Open
ZHEN ZHIHENG ffsn an ru.pdf		198,17 kB	Adobe PDF	View/Open