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https://elib.bsu.by/handle/123456789/332659| Title: | The Influence of Mass Media on the Formation of Consumer Culture: Communication Strategies of Brands : annotation of master's thesis / Zhen Zhiheng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Ekaterina V. Radevich |
| Other Titles: | Влияние средств массовой информации на формирование культуры потребления: коммуникативные стратегии брендов : аннотация магистерской диссертации / Zhen Zhiheng ; БГУ, философский и социальный факультет, кафедра социальной коммуникации ; науч. рук. Радевич Е.В. |
| Authors: | Zhen, Zhiheng |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ |
| Issue Date: | 31-Jul-2025 |
| Publisher: | Минск : БГУ |
| Abstract: | The purpose is to determine media's influence on brand communication strategies in shaping consumer culture. |
| URI: | https://elib.bsu.by/handle/123456789/332659 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ZHEN ZHIHENG ffsn an eng.pdf | 295,33 kB | Adobe PDF | View/Open | |
| ZHEN ZHIHENG ffsn an ru.pdf | 198,17 kB | Adobe PDF | View/Open |
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