Cross-Cultural Aspects of Consumer Decision-Making as a Factor of Commercial Communication of International Brands on Online Platforms : annotation of master's thesis / Guo Yuhuan ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Galina A. Fofanova

Abstract

The purpose of the master's thesis: To identify cross-cultural aspects of consumer decision-making as a factor in commercial communication of International brands on online platforms.