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https://elib.bsu.by/handle/123456789/332617| Title: | Cross-Cultural Aspects of Consumer Decision-Making as a Factor of Commercial Communication of International Brands on Online Platforms : annotation of master's thesis / Guo Yuhuan ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Galina A. Fofanova |
| Other Titles: | Кросс-культурные особенности принятия решений потребителями как фактор коммерческой коммуникации международных брендов на онлайн-платформаx : аннотация магистерской диссертации / Го Юйхуань ; БГУ, факультет философии и социальных наук, кафедра социальной коммуникации ; науч. рук. Фофанова Г.А. |
| Authors: | Guo, Yuhuan |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ |
| Issue Date: | 30-Jun-2025 |
| Publisher: | Минск : БГУ |
| Abstract: | The purpose of the master's thesis: To identify cross-cultural aspects of consumer decision-making as a factor in commercial communication of International brands on online platforms. |
| URI: | https://elib.bsu.by/handle/123456789/332617 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Коммуникации. 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GUO YUHUAN ffsn an eng.pdf | 119,46 kB | Adobe PDF | View/Open | |
| GUO YUHUAN ffsn an ru.pdf | 285,97 kB | Adobe PDF | View/Open |
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