Prospects and risks of using base value on the example of Belrusinvest

Abstract

This article explores the use of a yearly fixed base value as a pricing, payment, and agreement strategy at CJS “Belrusinvest”, a logistics company in Belarus. By implementing a standardized value, the company seeks to streamline financial operations, simplify pricing, and improve revenue forecasting. While this approach offers advantages like pricing transparency, easier accounting, and reduced administrative work, it also presents risks. Key challenges include potential misalignment with market dynamics, inflation, and changing customer expectations, which could hurt competitiveness. Additionally, clients may see the fixed pricing as inflexible or disconnected from market trends. This analysis examines the impact of this strategy on “Belrusinvest’s” competitiveness, customer satisfaction, and financial performance, considering both economic theories and the real-world challenges of the logistics sector