The use of programmatic advertising in marketing startegies: analysis and prospects (using the example of LLC “NT Technology”) : thesis abstract / Elina Olegovna Stolyarova ; School of Business of BSU, Department of Business administration ; Supervisor: Pyko A. V.

Abstract

The aim of the study is to improve the marketing activities of LLC “NT Technology”, based on the provided reporting on the activities of LLC “NT Technology” for 2020 – 2022. to analyze the services for launching programamtic advertising, and make suggestions for improvement, calculating the economic effect of implementation.