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https://elib.bsu.by/handle/123456789/325403| Title: | Brand Communication Strategy in the New Media Environment: the case of Xiaomi automobile : annotation of master's thesis / Guo Zhicheng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Igor V. Pinchuk |
| Other Titles: | Стратегия коммуникации бренда в среде новых медиа: на примере автомобиля Xiaomi : аннотация к магистерской диссертации / Го Чжичэн ; БГУ, факультет философии и социальных наук, кафедра социальной коммуникации ; науч. рук. Пинчук И.В. |
| Authors: | Guo, Zhicheng |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ |
| Issue Date: | 31-Jan-2025 |
| Publisher: | Минск : БГУ |
| Abstract: | The purpose of this study is to analyze the state and features of brand promotion of Xiaomi cars in the context of new media, evaluate the results of communication, develop optimization strategies and help Xiaomi cars increase brand influence and competitiveness in the market. |
| URI: | https://elib.bsu.by/handle/123456789/325403 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2025 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GUO ZHICHENG ffsn an eng.pdf | 116,39 kB | Adobe PDF | View/Open | |
| GUO ZHICHENG ffsn an ru.pdf | 276,11 kB | Adobe PDF | View/Open |
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