Brand Communication Strategy in the New Media Environment: the case of Xiaomi automobile : annotation of master's thesis / Guo Zhicheng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Igor V. Pinchuk

Abstract

The purpose of this study is to analyze the state and features of brand promotion of Xiaomi cars in the context of new media, evaluate the results of communication, develop optimization strategies and help Xiaomi cars increase brand influence and competitiveness in the market.