Research on the international communication strategies of Сhinese multinational companies from the perspective of new media taking Hua wei as an example

Abstract

In recent years, the role of Internet technology in corporate new media communication has become increasingly prominent. Most companies have established new media communication models with the support of relevant customers to help corporate marketing communication. Huawei is a Fortune 500 company and a typical representative of the international development strategy of Chinese multinational companies. It is not only widely recognised in China, but also has a high reputation in Europe and the United States. From the perspective of new media, this article focuses on the international communication strategy of Huawei’s brand, based on social media. It have been provided reference and improvement suggestions for the international development of other multinational companies.