The specifics of the organization's marketing activities in the context of cross –cultural communications : thesis abstract / Nikita Denisovich Bychkov ; School of Business of BSU, Department of Marketing ; Supervisor: Domakur O. V.

Abstract

Research Objective: To investigate the specifics of an organization's marketing activities in the context of cross-cultural communications, to develop proposals for their improvement, and to consider their practical application in the case of Velmi Smachna LLC.