Programmatic advertising technology and social marketing trend on game industrial in 2024

Abstract

In the gaming market, marketing and advertising technologies play a crucial role in promoting games and engaging users. As we head into 2024, the games industry is in a period of rapid growth and intense competition, and game developers and publishers need to leverage a variety of marketing and advertising techniques to drive discovery and user acquisition. This article explores the importance of game marketing and advertising technologies in 2024 and their use in the games market. Programmatic advertising, as a relatively mainstream and efficient marketing channel in recent years, uses data and algorithms to automatically purchase and optimize advertising, providing accurate and effective advertising promotion methods for game companies. The development of these delivery platforms has provided gaming companies with a centralized solution for buying and managing AD space. Finally, we will explore the role of social media advertising in game marketing and analyze its advantages in expanding the audience of games, increasing user engagement and promoting social interaction. By gaining a deeper understanding of these new game marketing and advertising technologies, game companies and publishers can better understand how to use them to promote their games, increase user acquisition, and increase user engagement