Innovative applications and trends in the development of digital marketing in modern conditions

Abstract

With the constant advancement of technology and the advent of the digital age, innovation in digital marketing is becoming the key to the success of businesses in today's environment. In this highly competitive business environment, companies need to constantly explore and apply new technologies and digital marketing strategies to meet the ever-changing needs of consumers. Digital marketing is undergoing rapid and constant changes due to the constant development of technology and the evolution of consumer behavior. With the constant advancement of technology and the widespread popularity of digitalization, digital marketing plays a vital role in modern business. Companies are no longer limited to traditional methods of advertising and promotion, but are using the latest technologies and innovative strategies to attract, engage and retain consumers. This article will explore several key trends in modern digital marketing, including the use of artificial intelligence, data–driven personalized marketing, cross-platform integration, and sustainability and social responsibility