Opinion leaders: strategies of shaping public opinion (the case of CCTV and the Oriental Selection live streaming platform) : master thesis annotation / Chen Qiuyu; BSU, Faculty of Journalism, Department of International journalism; Supervisor Sayanava N. V

Abstract

The purpose of this study is to deeply analyze the communication strategies of public opinion leaders in CCTV and Oriental Select live broadcast platforms, and to evaluate their influence. Through comparative analysis of the characteristics and strategies of opinion leaders in traditional media and new media platforms, this study will further clarify the key role of opinion leaders in the generation and diffusion of public opinion.