2023 content marketing trends

Abstract

With the development of online media platforms, users around the world are spending more and more time on their smartphones. Content marketing, as the most convenient way to link users and brands, is developing more and more rapidly. In the post-epidemic era, this way of promoting brand sales growth through relatively small marketing costs and relatively fast has become indispensable in the major marketing links of brands and is deeply rooted in daily marketing activities. This paper aims to provide some references for brand owners by introducing the key trends in content marketing in 2023