Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/305292| Title: | Development of a marketing strategy for e-commerce organization (based on a case study of Taobao) : Thesis abstrac / Ma Kunpeng ; School of Business of BSU, Department of business administration ; Supervisor: Gopka E. A. |
| Authors: | Kunpeng, Ma |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2023 |
| Publisher: | Minsk |
| Abstract: | The aim of the study is to develop a marketing strategy and to provide recommendations on improvement of marketing process at Taobao. |
| Abstract (in another language): | Цель : Разработать маркетинговую стратегию и дать рекомендации по улучшению маркетингового процесса на «Taobao». |
| URI: | https://elib.bsu.by/handle/123456789/305292 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | Бизнес-администрирование. 2023 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ма_аннотация.pdf | 102,04 kB | Adobe PDF | View/Open |
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