Digital marketing development trends in China

Abstract

Since China’s reform and opening up, the country’s economy has been expanding swiftly. In tandem with a substantial increase in per capita disposable income, the aggregate wealth of Chinese residents has been rapidly increasing. Against the backdrop of rapid economic growth and a rising standard of living, the scope of personal investment is also expanding. Nevertheless, the development of China’s economic condition is uneven across regions. As a result of the advent of digital advertising, marketing strategies are constantly being improved. With the advent of 5G, the enterprise marketing environment has also entered a new era of the Internet of everything and the modification of everything. This article discusses the current state and content of China’s digital marketing, as well as its future trajectory