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https://elib.bsu.by/handle/123456789/295753| Title: | Development of modern communication campaigns and formation of omnichannel communication campaigns |
| Authors: | Song Zhengyi |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::МЕЖОТРАСЛЕВЫЕ ПРОБЛЕМЫ::Организация и управление |
| Issue Date: | 2023 |
| Publisher: | Минск : БГУ |
| Citation: | 79-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф., Минск, 10–21 мая 2022 г. В 3 ч. Ч. 3 / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (гл. ред.) [и др.]. – Минск : БГУ, 2023. – С. 912-915. |
| Abstract: | Nowadays with the development of modern communication campaigns and formation of omni-channel communication campaigns, it is a trend for firms to carry out omni-channel communication campaigns. With the help of the network, firms can easily carry out communication campaigns in all channels to improve the shopping experience of consumers. The communication campaigns of the omni-channel try to achieve the same shopping experience through different combinations, and maximize their own profits |
| Description: | Экономический факультет |
| URI: | https://elib.bsu.by/handle/123456789/295753 |
| ISBN: | 978-985-881-456-4 (ч. 3); 978-985-881-443-4 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2022. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 912-915.pdf | 386,98 kB | Adobe PDF | View/Open |
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