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dc.contributor.authorSong Zhengyi
dc.date.accessioned2023-03-24T08:32:15Z-
dc.date.available2023-03-24T08:32:15Z-
dc.date.issued2023
dc.identifier.citation79-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф., Минск, 10–21 мая 2022 г. В 3 ч. Ч. 3 / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (гл. ред.) [и др.]. – Минск : БГУ, 2023. – С. 912-915.
dc.identifier.isbn978-985-881-456-4 (ч. 3); 978-985-881-443-4
dc.identifier.urihttps://elib.bsu.by/handle/123456789/295753-
dc.descriptionЭкономический факультет
dc.description.abstractNowadays with the development of modern communication campaigns and formation of omni-channel communication campaigns, it is a trend for firms to carry out omni-channel communication campaigns. With the help of the network, firms can easily carry out communication campaigns in all channels to improve the shopping experience of consumers. The communication campaigns of the omni-channel try to achieve the same shopping experience through different combinations, and maximize their own profits
dc.language.isoen
dc.publisherМинск : БГУ
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
dc.subjectЭБ БГУ::МЕЖОТРАСЛЕВЫЕ ПРОБЛЕМЫ::Организация и управление
dc.titleDevelopment of modern communication campaigns and formation of omnichannel communication campaigns
dc.typeconference paper
Appears in Collections:2022. Научная конференция студентов и аспирантов БГУ. В трех частях

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