Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/293989| Title: | Contextual advertising and the specifics of the main tools of online promotion |
| Authors: | Pryshchep, D. Zaznobin, A. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2023 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : Междунар. науч.-практ. студ. конф., Минск, 28 окт. 2022 г. : сб. материалов / редкол.: В. В. Манкевич (гл. ред.) [и др.]. – Минск : Институт бизнеса БГУ, 2023. – С. 225-227. |
| Abstract: | Scientific work is devoted to the study of contextual advertising, as well as the study of the basic tools of online promotion. Highlighted the main types of contextual advertising and ways of working with it. The study examined how contextual advertising is used to promote large, medium and small businesses and how it affects the sale of certain goods |
| Description: | Секция 4. Цифровая трансформация маркетинга в XXI в. |
| URI: | https://elib.bsu.by/handle/123456789/293989 |
| ISBN: | 978-985-7214-67-9 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2022. Бизнес-пульс |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 225-227.pdf | 327,62 kB | Adobe PDF | View/Open |
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