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https://elib.bsu.by/handle/123456789/293935| Title: | Digital transformation of marketing in the XXI century |
| Authors: | Yang Tiantian |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2023 |
| Publisher: | Минск : Институт бизнеса БГУ |
| Citation: | Бизнес-пульс : Междунар. науч.-практ. студ. конф., Минск, 28 окт. 2022 г. : сб. материалов / редкол.: В. В. Манкевич (гл. ред.) [и др.]. – Минск : Институт бизнеса БГУ, 2023. – С. 52-53. |
| Abstract: | In the XXI century, with the popularity of social media, all industries are looking to change their current predicament through effective marketing capabilities, and with the traffic dividend in pursuit, the backdrop all points to digital marketing, which is not only a fast-growing force in the current marketing landscape, but it will also be the future of marketing |
| Description: | Секция 1. Теоретические и методические основы управления бизнес-процессами |
| URI: | https://elib.bsu.by/handle/123456789/293935 |
| ISBN: | 978-985-7214-67-9 |
| Licence: | info:eu-repo/semantics/openAccess |
| Appears in Collections: | 2022. Бизнес-пульс |
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