Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/29041| Title: | Advertising and an advertising budget |
| Authors: | Крищанович, А. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки |
| Issue Date: | 2011 |
| Publisher: | БГУ |
| Citation: | Сборник работ 68-й научной конференции студентов и аспирантов Белорусского государственного университета: в 3-х ч.: ч. 2. – Минск: БГУ, 2011. – С. 119-120. |
| Abstract: | According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”. |
| URI: | http://elib.bsu.by/handle/123456789/29041 |
| ISBN: | 985-445-369-3 |
| Appears in Collections: | 2011. Научная конференция студентов и аспирантов БГУ. Часть2. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 119-120.pdf | 192,79 kB | Adobe PDF | View/Open |
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