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Please use this identifier to cite or link to this item: http://elib.bsu.by/handle/123456789/29041
Title: Advertising and an advertising budget
Authors: Крищанович, А.
Keywords: ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
Issue Date: 2011
Publisher: БГУ
Citation: Сборник работ 68-й научной конференции студентов и аспирантов Белорусского государственного университета: в 3-х ч.: ч. 2. – Минск: БГУ, 2011. – С. 119-120.
Abstract: According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
URI: http://elib.bsu.by/handle/123456789/29041
ISBN: 985-445-369-3
Appears in Collections:2011. Научная конференция студентов и аспирантов БГУ. Часть2.

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