Exploring how companies can gain a competitive advantage in the digital age

Abstract

Digital disruption is sweeping through all countries and all industries, and technological innovations such as big data, cloud computing, AI artificial intelligence and the Internet of Things are making the arrival of an all-digital era increasingly fast. Digitalisation has become the new engine of economic growth, and digital transformation is an inevitable choice for enterprises in the future digital era and has become a key area of competition. Based on the changes in the organisational structure of enterprises in the digital era, the article proposes the directions that enterprises need to improve in the digital era, based on the three capabilities of acquiring data, integrating data and applying data respectively, in order to provide theoretical support for improving competitive advantages in the industry