Understanding Companies brand influence on Consumers in the age of Virtual Assistance and Artificial Intelligence: Master's Thesis / George Kwadwo Agyeman; Faculty of Economics; Department of International Management; Scientific supervisor Sergey Velesco

Abstract

Siri, Alexa, and other virtual assistants are quickly being received by shoppers and are projected to increase from 390 to 1 800 million from the years 2015-2021. Regardless of whether they convey advantages to purchasers, virtual assistants are additionally a troublesome, disruptive innovation for organizations. The mix of artificial intelligence and its applications such as virtual assistant gives the capacity to transform organizations by making progressively proficient business forms and practices, computerizing complex exercises, and improving the total client administration experience. Organizations have begun to organize this innovation into their daily activities, this is implemented with the desire for achieving vital proficiency gains. Virtual assistants are fueled by artificial intelligence (AI), an innovation, an industry and a developing field of research. While the general enthusiasm for promoting applications has not yet been broadly acknowledged, AI can significantly change the manner in which marketing is done. Artificial intelligence in marketing is, in this manner, an important theme for research. By breaking down its present applications, conceivable applications soon, their execution, and their territories of progress, we can pick up a high level of comprehension of the long haul effect of artificial intelligence on marketing activities. AI offers an improvement in current marketing strategies just as better approaches for increasing the value clients are seeking. For instance, through the coordination of artificial intelligence, programmatic advertising, and marketing activities on social media can give an increasingly broad perspective on client conduct, prescient examination, and more profound investigation results on customers. New Marketing devices, for example, biometrics, voice, and discussion UIs give new chances to increase the value of brands and buyers. These advancements have comparable highlights, for example, hyper-personalization, productive shopping, versatile encounters, and top to bottom information. There are critical issues that should be tended to previously before the full implementation of the AI, including the potential for malicious use, its effects on the labor movement and the technology itself. The recent progression of artificial intelligence in marketing is Indicative that most companies will soon adopt it. It is essential to consider the long-term implications of a significant implementation since the industry is driven by artificial intelligence involves fundamental changes in the skill sets required for prospering, the way marketing professionals work to improve their brands and consumer expectations.