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https://elib.bsu.by/handle/123456789/238171| Title: | Gender problems in marketing |
| Authors: | Konovalova, E. D. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика |
| Issue Date: | 2019 |
| Publisher: | Минск : БГУ |
| Citation: | 76-я научная конференция студентов и аспирантов Белорусского государственного университета [Электронный ресурс] : материалы конф. В 3 ч. Ч. 3, Минск, 13–24 мая 2019 г. / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (пред.) [и др.]. – Минск : БГУ, 2019. – С. 556-559. |
| Abstract: | The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product. |
| Description: | Факультет международных отношений |
| URI: | http://elib.bsu.by/handle/123456789/238171 |
| ISBN: | 978-985-566-808-5; 978-985-566-828-3 (ч. 3) |
| Appears in Collections: | Гендер и экономические науки 2019. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 556-559.pdf | 285,37 kB | Adobe PDF | View/Open |
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