Gender problems in marketing

Konovalova, E. D.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/238171

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DC Field	Value	Language
dc.contributor.author	Konovalova, E. D.	-
dc.date.accessioned	2020-01-23T06:49:02Z	-
dc.date.available	2020-01-23T06:49:02Z	-
dc.date.issued	2019	-
dc.identifier.citation	76-я научная конференция студентов и аспирантов Белорусского государственного университета [Электронный ресурс] : материалы конф. В 3 ч. Ч. 3, Минск, 13–24 мая 2019 г. / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (пред.) [и др.]. – Минск : БГУ, 2019. – С. 556-559.	-
dc.identifier.isbn	978-985-566-808-5; 978-985-566-828-3 (ч. 3)	-
dc.identifier.uri	http://elib.bsu.by/handle/123456789/238171	-
dc.description	Факультет международных отношений	-
dc.description.abstract	The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product.	-
dc.language.iso	en	-
dc.publisher	Минск : БГУ	-
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки	-
dc.subject	ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика	-
dc.title	Gender problems in marketing	-
dc.type	conference paper	-
Appears in Collections:	Гендер и экономические науки 2019. Научная конференция студентов и аспирантов БГУ. В трех частях

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