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https://elib.bsu.by/handle/123456789/225784| Title: | Направления маркетинговой стратегии развития государственного предприятия «Научно-технологический парк ВГТУ» |
| Authors: | Южанинова, А. И. Ершова, М. А. Яшева, Г. А. |
| Issue Date: | 2014 |
| Publisher: | Минск : Изд. центр БГУ |
| Citation: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" / редкол. : А. И. Жук (пред.) [и др.]. - Минск : Изд. центр БГУ, 2014. - С. 391-392. |
| Abstract: | The analysis of the external and internal environment Technopark Vitebsk State Technological University. Developed strategic direction and communication activities in order to further the development of Technopark, including: development and implementation of corporate style technology park; improvement of PR-activities of the organization; development of methods of direct marketing; improving site Technopark; development of partnerships between the Scientific and Technological Park VSTU Competitors - Free Economic Zone "Vitebsk" small business incubator and "Law & Order" |
| URI: | http://elib.bsu.by/handle/123456789/225784 |
| ISBN: | 978-985-553-227-0 |
| Appears in Collections: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 391-392.pdf | 247,42 kB | Adobe PDF | View/Open |
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