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https://elib.bsu.by/handle/123456789/225683| Title: | Анализ и совершенствование маркетинговой деятельности ОАО «Элема» |
| Authors: | Алахова, В. В. Яшева, Г. А. |
| Issue Date: | 2014 |
| Publisher: | Минск : Изд. центр БГУ |
| Citation: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" / редкол. : А. И. Жук (пред.) [и др.]. - Минск : Изд. центр БГУ, 2014. - С. 319-320. |
| Abstract: | The purpose of the study was to develop ways to improve the marketing mix of "Elema". Studied the theoretical premises of marketing. The analysis of the technical and economic indicators of "Elem" analysis of the elements of the marketing mix. To improve the efficiency of the marketing mix offered the following areas: a deeper segmentation and isolation of new target segments; improving sales policy by creating a new sales channel - Internet shop; improvement through the implementation of policies to promote the CRM-system |
| URI: | http://elib.bsu.by/handle/123456789/225683 |
| ISBN: | 978-985-553-227-0 |
| Appears in Collections: | Сборник научных работ студентов Республики Беларусь "НИРС 2013" |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 319-320.pdf | 257,61 kB | Adobe PDF | View/Open |
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