Анализ и совершенствование маркетинговой деятельности ОАО «Элема»

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/225683

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DC Field	Value	Language
dc.contributor.author	Алахова, В. В.	-
dc.contributor.author	Яшева, Г. А.	-
dc.date.accessioned	2019-07-31T10:53:18Z	-
dc.date.available	2019-07-31T10:53:18Z	-
dc.date.issued	2014	-
dc.identifier.citation	Сборник научных работ студентов Республики Беларусь "НИРС 2013" / редкол. : А. И. Жук (пред.) [и др.]. - Минск : Изд. центр БГУ, 2014. - С. 319-320.	ru
dc.identifier.isbn	978-985-553-227-0	-
dc.identifier.uri	http://elib.bsu.by/handle/123456789/225683	-
dc.description.abstract	The purpose of the study was to develop ways to improve the marketing mix of "Elema". Studied the theoretical premises of marketing. The analysis of the technical and economic indicators of "Elem" analysis of the elements of the marketing mix. To improve the efficiency of the marketing mix offered the following areas: a deeper segmentation and isolation of new target segments; improving sales policy by creating a new sales channel - Internet shop; improvement through the implementation of policies to promote the CRM-system	ru
dc.language.iso	ru	ru
dc.publisher	Минск : Изд. центр БГУ	ru
dc.title	Анализ и совершенствование маркетинговой деятельности ОАО «Элема»	ru
dc.type	article	ru
Appears in Collections:	Сборник научных работ студентов Республики Беларусь "НИРС 2013"

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