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https://elib.bsu.by/handle/123456789/225140| Title: | Стилистические приемы в рекламных слоганах как средство суггестивного воздействия |
| Authors: | Лысенко, О. Б Казакова, О. П. |
| Issue Date: | 2013 |
| Publisher: | Минск : Изд. центр БГУ |
| Citation: | Сборник научных работ студентов Республики Беларусь «НИРС 2012» / редкол.: А. И. Жук (пред.) [и др.] – Минск : Изд. центр БГУ, 2013. – С. 513-514. |
| Abstract: | The article deals with the comparative analyses of the rate of stylistic devices in English and Russian advertising slogans. Special attention is paid to the linguo-stylistic peculiarities of advertising slogans at lexical level of the language. Finally we are going to draw a conclusion about the persuasive power of slogans, frequency of SD-s and its effect on the prospective customer |
| URI: | http://elib.bsu.by/handle/123456789/225140 |
| ISBN: | 978-985-553-139-6 |
| Appears in Collections: | Сборник научных работ студентов Республики Беларусь "НИРС 2012" |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 513-514.pdf | 333,4 kB | Adobe PDF | View/Open |
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