Стратегии динамического ценообразования в электронной коммерции

Abstract

Dynamic pricing, also called real-time pricing, is an approach to setting the cost for a product or service that is highly flexible. The goal of dynamic pricing is to allow a company that sells goods or services over the Internet to adjust prices on the fly in response to market demands. It has the potential to widen profit margins considerably for those retailers that can implement it effectively. This should have the attention of investors as margins in the retail sector are often thin, and the companies themselves rely on high sales volumes to stay profitable. Companies that use dynamic pricing in their work are sure to see their stock value increase accordingly.