How color effekts communication

Abstract

When speaking about communication, there are, in fact two aspects that come into mind, namely, verbal and non-verbal communication. By nonverbal means of communication people usually mean mimics, gestures, posture, voice, intonation, etc. But very few of them are aware of the fact that color is also a means of non-verbal communication, and a very powerful one. When talking about color I mean color in every meaning of the word. For instance, let’s take the color of walls in classrooms or at workplace.