EQUIPADOS PARA GANAR: APLICACION DE LA TEORIA DE LOS SUBCONJUNTOS BORROSOS PARA UN MEJOR RENDIMIENTO COMERCIAL DE LA EQUIPACION DEPORTIVA

Abstract

Nowadays and with more intensity after the victory obtained in the last football World Cup, the sports’ universe in Spain have developed an enormous business’ potential. The companies that supply the attire of the sportsmen/sportswomen take profit of the popularity of the main protagonists. The consequence is that after important facts as the achievement of a world championship or an European cup, the leisure wear’s market increases exponentially. The new techniques derivative of the multivalent logics can be an interesting tool to support creativitively the firms that want to turn this success into money by showing the sport “stars” as benchmarks of their future clients. With them we will be able to know which are our creativity restrictions in the design and to be closer to the demand of the t-shirt of a very famous football team of the Spanish League, the F.C. Barcelona.