DESIGN THINKING. LO DE HOY PARA INNOVAR LA EMPRESA

Abstract

Although the enterprisers' and managers' central task is not debate on color questions; formats; etc; there a lot is that to learn in the practice of the designers. The design in himself is a powerful tool of differentiation of products and services, but besides it today he imposes one as the main one walk towards l to innovation, the process improvement, the creation of new business models and the collaboration of high I hold. Most of the people believes that the design limits one to the tangible or visible, but actually this is a reductionist vision of the design. To make incursions into the Design Thought Design Thinking )It is not about putting a company's lead to designers, but everyone can convert and n designers: Of processes, of service and so on experiences In short, the design is changing the foundations the traditional management; the design practice - that is to say, how the designers undertake a problem and the methodology that apply - he can help professionals, enterprisers and enterprising to generate ideas, solve problems creatively and enlarge the horizon. KEY WORDS: Creativity, Design, Run, Humanize, Innovation, Reinvention, Synthesize, Solutions.