Strategies for University Libraries in the Era of Big Data

Abstract

This article explores optimized pathways for reading promotion in university libraries in the era of big data. It begins by analyzing three major advantages of big data technology in reading promotion: precise push notifications that enhance reader satisfaction, digital technologies that lower barriers to access, and highly personalized services. Based on these advantages, the article proposes specific promotion strategies, including iterative infrastructure upgrades, improving content quality and strengthening cybersecurity, establishing an integrated online-to-offline model, ensuring the timeliness and accuracy of information push, and emphasizing the enhancement of management team development and reader training. These strategies aim to promote the digital transformation of university library service models and improve their effectiveness