Fragmentation of Public Opinion and Countermeasures in the New Media Environment : annotation of master's thesis / Xu Dan ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Academic supervisor: Alexander S. Solodukho

Abstract

The purpose of the master's thesis is to investigate the challenges of public opinion formation and governance in the new media environment, and to identify and propose strategies to mitigate public opinion defocus, enhance audience engagement, and promote informed discourse.