Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/331330Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Бакевич, Л. О. | |
| dc.date.accessioned | 2025-06-27T12:11:15Z | - |
| dc.date.available | 2025-06-27T12:11:15Z | - |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Бизнес-пульс : III Междунар. науч.-практ. студ. конф., Минск, 14 ноября 2024 г. : сб. материалов / редкол.: Н. В. Манцурова [и др.]. – Минск : Институт бизнеса БГУ, 2025. – С. 366-369. | |
| dc.identifier.isbn | 978-985-7214-91-4 | |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/331330 | - |
| dc.description | Секция 3. Маркетинг в XXI веке | |
| dc.description.abstract | The article is devoted to the description of Generation Marketing as a modern approach in Belarussian Marketing. The use of the approach provides Belarussian market managers the opportunity to build marketing strategies efficiently and to follow new worldwide trends | |
| dc.language.iso | en | |
| dc.publisher | Минск : Институт бизнеса БГУ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации | |
| dc.title | Generation marketing as a modern approach in Belarusian marketing | |
| dc.type | conference paper | |
| Appears in Collections: | 2024. Бизнес-пульс | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 366-369.pdf | 456,54 kB | Adobe PDF | View/Open |
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