Global Influence of Oriental Aesthetics: the Case of Hanfu : annotation of master's thesis / Xi Yunchong ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; academic supervisor Michael A. Guliuk

Abstract

The purpose of the master's thesis is to analyze the effectiveness of using the Chinese national costume Hanfu as a means of intercultural communication; to reveal the distribution channels of Hanfu costume abroad and their current state; to give recommendations for the development of the Hanfu industry as one of the sectors of the modern high fashion market and event industry.