Integrated marketing communications : electronic educational-methodical complex for specialties: 6-05-0412-04 "Marketing", 1-26 02 03 "Marketing" / Institute of Business BSU, Department of marketing ; comp. N. A. Podobed. – Minsk : BSU, 2024. – 106 p. – Bibliogr.: p. 105–106.

Abstract

Electronic Educational and Methodical Complex (EEMC) "Integrated Marketing Communications" is intended for students of the 1st stage of higher education specialties 6-05-0412-04 "Marketing", 1-26 02 "Marketing" and includes four sections: theoretical (summary of lectures with methodical recommendations for their use); practical (topics and content of practical and laboratory classes, methodical recommendations and developments for their conduct), knowledge control section (materials for current and final certification); supporting (list of recommended literature, list of electronic resources). This EEMC reflects the content of the curriculum on the discipline "Integrated marketing communications" and is designed to implement its requirements.