Communicative Perspectives of Personal We-Media (on the Example of WeChat Official Account) : abstract of master's thesis / Xue Zhengqing ; Belarusian State University, Faculty of Philosophy and Social Sciences, Department of Social Communication ; scientific adviser Ina M. Nalivaika

Abstract

The aim of this master's thesis is to gain a comprehensive understanding of the dynamics and effects of personal self-publishing in terms of communication and information dissemination in the context of the WeChat public platform in the field of contemporary communication with a communication science perspective.