Influence of Cultural Differences on Traditional and New Media : abstract of master's thesis / Shi Xiaolin ; Belarusian State University, Faculty of Philosophy and Social Sciences, Department of Social Communication ; scientific adviser: Larisa G. Titarenko

Abstract

The aim of the master's thesis is to gain insight into the different cultural backgrounds of the East and the West by analysing the cultural differences between the two sides and their impact on traditional and new media, exploring the balancing rules for cross-cultural communication.