Influence of Cultural Differences on Traditional and New Media : master’s thesis / Shi Xiaolin; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication; Scientific adviser: Larisa G. Titarenko

Abstract

The goal of this research is to gain insight into the different cultural backgrounds of the East and the West by analysing the cultural differences between the two sides and their impact on traditional and new media, including the balancing rules for cross-cultural communication.