К вопросу о выборе предпринимательских мест за границей

Abstract

The article "Towards the Enterprise Location Selection Abroad" considers the external and internal factors which guide the selection of enterprise locations by the German automobile manufacturers in their direct foreign investment in East European states. The analysis presented in the article is based of the original sociological questionnaires of German manufacturing companies. Such important external factors of location selection abroad as the economic situation and political legal norms of East European countries are analysed in detail. The article considers as internal for locating the automobile assembly production abroad such factors as internal firm-specific advantages of the investing companies which estimate the readiness and potential of automobile companies for direct foreign investment. In its conclusion the article explores the trends and priorities of capital investment in East European countries by the main automobile producers based in Germany.