Phenomenon of Chinese Internet – Celebrities from the Perspective of Dramaturgy of E.Goffman: abstract of master's thesis / Huang Xiayao ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; scientific adviser: Alexander S. Saladukha

Abstract

This master’s thesis examines the current situation of the development of web celebrities, explains the characteristics of the current development of web celebrities and the shortcomings of their development, and analyses the content production advantages of videos released by some web celebrities based on Goffman's mimetic drama theory.