Healthy Mobilization of “Epidemic Prevention” Slogans and Advertisements : abstract of master's thesis / Chen Siyuan ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; scientific adviser: Alexander V. Postalovskii

Abstract

The master’s thesis “Healthy Mobilization of Epidemic Prevention Slogans and Advertisements” explores the external presentation of rural slogans and the cultural values behind them from discourse analysis and cultural framing, in order to understand how slogans as a discourse are framed by mobilizers for social mobilization in a specific locale.