Cross-border e-commerce development on green supply chains

Abstract

Cross-border e-commerce (CBE) is a type of international e-commerce analogous to cross-border e-tailing. Supported by advanced technology, growing demand and favorable policies, more and more people are shopping online, especially in China. CBE is booming globally, but it also faces challenges. Cultural and consumer behavior, laws and regulations, product and marketing issues, payment terms and logistical constraints have been identified as major obstacles to its success. As a result, logistics-related issues are a major concern for the industry as CBE requires long-distance shipping, long transit times, high transportation costs and poor return services are increasingly prominent. Traditional logistics systems are inadequate to meet the new challenges. To reduce environmental costs and enhance sustainability, implementing a green logistics system is necessary. However, many companies do not know how to effectively develop green supply chains and lack competitive logistics strategies in cross-border relationships. The purpose of this study is to explore the theory of green supply chain application in cross-border e-commerce and to explore the practical aspects of its application in cross-border e-commerce in China