Management in a business strategy: leadership as a tool

Abstract

The article describes some features of building company's business strategies, some qualities of a successful leader and their application in business management. The principles of «open management», the systematic exchange of information about the nature of the enterprise as well as other factors a leader may have in building his own business strategy are given. The article also focuses on the benefits of developing and presenting ideas as key skills for strategic leaders. In addition, a number of foreign studies are used that determine the practical aspect of applying the theory. Therefore, not only the acquisition of knowledge about cultural differences and cultural sensitivity becomes relevant, but also the ability to create an effective corporate environment in practice, combining universal and local, ethnic values