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https://elib.bsu.by/handle/123456789/238268| Title: | Most effective approaches to sales promotion in social networks among teenagers 13-15 years old |
| Authors: | Krasinskaya, L. V. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2019 |
| Publisher: | Минск : БГУ |
| Citation: | 76-я научная конференция студентов и аспирантов Белорусского государственного университета [Электронный ресурс] : материалы конф. В 3 ч. Ч. 3, Минск, 13–24 мая 2019 г. / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (пред.) [и др.]. – Минск : БГУ, 2019. – С. 139-141. |
| Abstract: | The paper presents a study of the impact of social networks on teenagers aged from 13 to 15 years. The study reveals some of the main ways of influencing this category of adolescents by means of social networks and information presented in them in particular. The main methods and ways of organizing an advertising campaign were studied in order to influence the adolescents of this age group. Possible areas are identified that may contribute to the development of an advertising campaign aimed at an audience of adolescents. |
| Description: | ГУО «Институт бизнеса Белорусского государственного университета» |
| URI: | http://elib.bsu.by/handle/123456789/238268 |
| ISBN: | 978-985-566-808-5; 978-985-566-828-3 (ч. 3) |
| Appears in Collections: | 2019. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 139-141.pdf | 140,25 kB | Adobe PDF | View/Open |
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