Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/211192| Title: | Peculiarities of applying PR in IT-sphere |
| Authors: | Chertkova, O. S. Artsiomchyk, A. S. |
| Keywords: | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации |
| Issue Date: | 2018 |
| Publisher: | Минск : БГУ |
| Citation: | 75-я научная конференция студентов и аспирантов Белорусского государственного университета [Электронный ресурс] : материалы конф. В 3 ч. Ч. 1, Минск, 14–23 мая 2018 г. / Белорус. гос. ун-т, Гл. упр. науки ; редкол.: В. Г. Сафонов (пред.) [и др.]. – Минск : БГУ, 2018. – С. 325-328. |
| Abstract: | This article covers information about ways and peculiarities of applying PR in sphere of Information Technology. The purpose of our work was to research trends in the use of PR in IT-sphere. The subject of the work was the PR activities in IT sphere. This topic is relevant due to both the growing influence of the IT industry on modern world and the complexity of developing a PR strategy and selecting the most effective PR tools. In addition, factors, which influence the use of PR in this field, were given. And as conclusion a model of a universal PR strategy in IT-sphere was created. |
| Description: | ГУО «Институт бизнеса и менеджмента технологий» БГУ |
| URI: | http://elib.bsu.by/handle/123456789/211192 |
| ISBN: | 978-985-566-658-6; 978-985-566-659-3 (ч. 1) |
| Appears in Collections: | 2018. Научная конференция студентов и аспирантов БГУ. В трех частях |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 325-328.pdf | 181,31 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.